Elad is the Founder & CEO of Ready4. Elad brought his vision of mobile learning to life while balancing the demands of starting a company with the coursework of MIT Sloan School of Management. This same grit drove his success as a standout basketball player in his native country of Israel, where he played professionally. Before he got bitten by the entrepreneurship bug, Elad spent 5 years as an engineer and manager for leading high-tech companies such as GE and Intel. Elad holds an MBA from MIT Sloan, a BSc in Information Systems Engineering from the Technion, and is a passionate snowboarder.